The number of mobile app downloads is rapidly growing. It was 178 billion in 2017, reached 205 billion in 2018, and is estimated to be over 350 billion by 2021. These figures show the growing interest in mobile apps and why more investors are putting money on mobile app development. However, more than half of […]
05
Oct
Oct
Is Google’s sandbox a myth or a reality? The term “sandbox” first appeared in 2004 in a discussion between webmasters on a forum. Back then, webmasters were already noticing sudden drops in the rankings of their content as well as difficulties in appearing at the top of Google’s rankings with brand new websites. They quickly […]
Digital Consulting, Growth Hacking, Online Marketing, Web Analytics
AARRR Framework – Metrics and Growth Hacking
28
Sep
Sep
To create and grow a successful company or startup, there are several essential marketing steps to follow. One tool that can help is in that process is the AARRR framework that takes a close look at the customer’s journey through 5 key steps: Acquisition, Activation, Retention, Referral, and Revenue – hence the famous acronym. We […]
Digital Consulting, Digital Transformation, Software-apps
Should you Monitor the Productivity of your Remote Teams with a Tracking Software ?
21
Sep
Sep
Having most of the workforce switching to working remotely during the pandemic has a real impact on traditional work and management practices. In many companies, most employees and managers are now experiencing 100% remote collaboration for the first time. To adapt to this new normal, multiple methods are put in place to manage teleworkers by […]
14
Sep
Sep
With the increasing use of mobile apps, there’s another discipline that is quickly growing: Mobile App marketing. The number of apps available is constantly increasing, and it’s harder than ever to get your app noticed by users. But some tools can help you get more visibility and downloads. If your app is available on iOS, […]
07
Sep
Sep
Create an efficient onboarding for your app Mobile onboarding is a crucial step in getting new users to adopt and frequently use your app; that’s why it must be well thought out to fulfill its mission. Knowing that more than 20% of the people who download an app use it only once. It shows how […]
31
Aug
Aug
The coronavirus pandemic is forcing governments to take containment measures that are disrupting work habits. So companies are responding by adapting their organization to allow employees to work remotely. While nearly two-thirds of French organizations have already implemented total or partial remote working, the problem currently affects all the companies’ departments. This unprecedented situation causes […]
24
Aug
Aug
Corporate marketing is continually evolving with the advance of technology. And with each breakthrough comes new possibilities to improve performances. Artificial intelligence is one of the most promising technologies, but also one of the most complex. Each breakthrough in AI aims to reduce or even free staff from time-consuming tasks and open up new horizons […]
Digital Consulting, Mobile, Software-apps
What is the Best Framework to Develop a Mobile App in 2020 ?
17
Aug
Aug
The number of mobile users (smartphones and tablets) has grown significantly in recent years to reach 5,15 billion people in 2020. Of course, many companies are taking advantage of this trend. In addition to their traditional websites, they are investing in the development of mobile apps to be closer to their customers by offering them […]
Digital Consulting, Digital Transformation, Uncategorized
Why is a Project Manager Important to the Success of a Digital Project?
10
Aug
Aug
Thanks to the latest innovations in web development, there are now more people available in that field than ever before. At the same time, the number of specialists with a high level of expertise in web tech and tools is also growing to coordinate the work of these web professionals. The project manager is a […]
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