Once upon a time, there was an app developer who invested $30,000 in the development of an app and not a penny in user acquisition. And he made billions and lived happily ever after. Sounds good right? In real life, you can invest all your money in building an app, but if you don’t have […]
27
Jul
Jul
First thing first – What is App Store Optimization? ASO is a set of techniques aimed at improving the visibility of an application as well as its ranking in the search results of an app store such as the Apple Store or Google Play. Simply put, it is the actions that make an application easier […]
20
Jul
Jul
When you create a mobile app, one of your main goals is to get as many users as possible. But it is important to know how to acquire these users. So your success relies a lot on the different user acquisition techniques you use. Today, we all know that people like to spend their time […]
Digital Consulting, Digital Transformation, Uncategorized
What is the Best Strategy for a Successful Digital Transformation ?
13
Jul
Jul
Digital transformations are even more difficult to achieve than traditional ones. Nevertheless, according to a Forbes Insights survey, digitalization is at the top of companies’ strategic agenda and the next five years are crucial in this regard. Half of the respondents to the survey believe that their organization will be greatly transformed during this period. […]
06
Jul
Jul
To lead a successful consulting mission, it is necessary to combine expertise in a field and a specific set of skills. Being able to adapt to technical, technological, and behavioral changes is essential to provide a quality consulting service. So what are the qualities digital consultants must have? N°1 : Understand the business’ strategy The […]
29
Jun
Jun
Not sure about the definition of some digital marketing terms? Check our digital marketing dictionary. A A/B Testing: marketing action aimed at testing different website designs, email templates, with several samples of users to analyze the results and identify the best converting ones. Above the fold: in web design, it is the part of a […]
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