Times Have Changed
With the internet, new more efficient and cost effective marketing channels have emerged and are now more popular than old media (TV, press, billboards…).
These new marketing channels come with their own opportunities to attract a bigger audience :
- Being n°1 on Google
- Having people interacting with your brand on social media
- Managing a community and creating a team of ambassadors
- Creating cost effective PPC campaigns
- Offering free content to your audience
Those are just a few of the many opportunities digital marketing has created.
The huge market share of Google, Facebook and Linkedin (to only name a few) allow you to effectively target an audience based on specific criteria (location, tastes, online and offline behavior…).
So when combining data from your CRM and the one from those social media, you can create engaging marketing campaigns that have an amazing reach while keeping a correct CPA.