The number of mobile app downloads is rapidly growing. It was 178 billion in 2017, reached 205 billion in 2018, and is estimated to be over 350 billion by 2021. These figures show the growing interest in mobile apps and why more investors are putting money on mobile app development. However, more than half of […]
Category Archives: Mobile
With the increasing use of mobile apps, there’s another discipline that is quickly growing: Mobile App marketing. The number of apps available is constantly increasing, and it’s harder than ever to get your app noticed by users. But some tools can help you get more visibility and downloads. If your app is available on iOS, […]
Create an efficient onboarding for your app Mobile onboarding is a crucial step in getting new users to adopt and frequently use your app; that’s why it must be well thought out to fulfill its mission. Knowing that more than 20% of the people who download an app use it only once. It shows how […]
The number of mobile users (smartphones and tablets) has grown significantly in recent years to reach 5,15 billion people in 2020. Of course, many companies are taking advantage of this trend. In addition to their traditional websites, they are investing in the development of mobile apps to be closer to their customers by offering them […]
Once upon a time, there was an app developer who invested $30,000 in the development of an app and not a penny in user acquisition. And he made billions and lived happily ever after. Sounds good right? In real life, you can invest all your money in building an app, but if you don’t have […]
First thing first – What is App Store Optimization? ASO is a set of techniques aimed at improving the visibility of an application as well as its ranking in the search results of an app store such as the Apple Store or Google Play. Simply put, it is the actions that make an application easier […]
When you create a mobile app, one of your main goals is to get as many users as possible. But it is important to know how to acquire these users. So your success relies a lot on the different user acquisition techniques you use. Today, we all know that people like to spend their time […]