Is Google’s sandbox a myth or a reality? The term “sandbox” first appeared in 2004 in a discussion between webmasters on a forum. Back then, webmasters were already noticing sudden drops in the rankings of their content as well as difficulties in appearing at the top of Google’s rankings with brand new websites. They quickly […]
Category Archives: Online Marketing
Digital Consulting, Growth Hacking, Online Marketing, Web Analytics
AARRR Framework – Metrics and Growth Hacking
28
Sep
Sep
To create and grow a successful company or startup, there are several essential marketing steps to follow. One tool that can help is in that process is the AARRR framework that takes a close look at the customer’s journey through 5 key steps: Acquisition, Activation, Retention, Referral, and Revenue – hence the famous acronym. We […]
07
Sep
Sep
Create an efficient onboarding for your app Mobile onboarding is a crucial step in getting new users to adopt and frequently use your app; that’s why it must be well thought out to fulfill its mission. Knowing that more than 20% of the people who download an app use it only once. It shows how […]
03
Aug
Aug
Once upon a time, there was an app developer who invested $30,000 in the development of an app and not a penny in user acquisition. And he made billions and lived happily ever after. Sounds good right? In real life, you can invest all your money in building an app, but if you don’t have […]
29
Jun
Jun
Not sure about the definition of some digital marketing terms? Check our digital marketing dictionary. A A/B Testing: marketing action aimed at testing different website designs, email templates, with several samples of users to analyze the results and identify the best converting ones. Above the fold: in web design, it is the part of a […]