Category Archives: Growth Hacking

How to Monetize a Mobile App ?

The number of mobile app downloads is rapidly growing. It was 178 billion in 2017, reached 205 billion in 2018, and is estimated to be over 350 billion by 2021. These figures show the growing interest in mobile apps and why more investors are putting money on mobile app development. However, more than half of […]

AARRR Framework – Metrics and Growth Hacking

aarrr framework illustration

To create and grow a successful company or startup, there are several essential marketing steps to follow. One tool that can help is in that process is the AARRR framework that takes a close look at the customer’s journey through 5 key steps: Acquisition, Activation, Retention, Referral, and Revenue – hence the famous acronym. We […]