To create and grow a successful company or startup, there are several essential marketing steps to follow. One tool that can help is in that process is the AARRR framework that takes a close look at the customer’s journey through 5 key steps: Acquisition, Activation, Retention, Referral, and Revenue – hence the famous acronym. We […]
Category Archives: Digital Consulting
Digital Consulting, Digital Transformation, Software-apps
Should you Monitor the Productivity of your Remote Teams with a Tracking Software ?
21
Sep
Sep
Having most of the workforce switching to working remotely during the pandemic has a real impact on traditional work and management practices. In many companies, most employees and managers are now experiencing 100% remote collaboration for the first time. To adapt to this new normal, multiple methods are put in place to manage teleworkers by […]
14
Sep
Sep
With the increasing use of mobile apps, there’s another discipline that is quickly growing: Mobile App marketing. The number of apps available is constantly increasing, and it’s harder than ever to get your app noticed by users. But some tools can help you get more visibility and downloads. If your app is available on iOS, […]
31
Aug
Aug
The coronavirus pandemic is forcing governments to take containment measures that are disrupting work habits. So companies are responding by adapting their organization to allow employees to work remotely. While nearly two-thirds of French organizations have already implemented total or partial remote working, the problem currently affects all the companies’ departments. This unprecedented situation causes […]
Digital Consulting, Mobile, Software-apps
What is the Best Framework to Develop a Mobile App in 2020 ?
17
Aug
Aug
The number of mobile users (smartphones and tablets) has grown significantly in recent years to reach 5,15 billion people in 2020. Of course, many companies are taking advantage of this trend. In addition to their traditional websites, they are investing in the development of mobile apps to be closer to their customers by offering them […]
Digital Consulting, Digital Transformation, Uncategorized
Why is a Project Manager Important to the Success of a Digital Project?
10
Aug
Aug
Thanks to the latest innovations in web development, there are now more people available in that field than ever before. At the same time, the number of specialists with a high level of expertise in web tech and tools is also growing to coordinate the work of these web professionals. The project manager is a […]
Digital Consulting, Digital Transformation, Uncategorized
What is the Best Strategy for a Successful Digital Transformation ?
13
Jul
Jul
Digital transformations are even more difficult to achieve than traditional ones. Nevertheless, according to a Forbes Insights survey, digitalization is at the top of companies’ strategic agenda and the next five years are crucial in this regard. Half of the respondents to the survey believe that their organization will be greatly transformed during this period. […]
06
Jul
Jul
To lead a successful consulting mission, it is necessary to combine expertise in a field and a specific set of skills. Being able to adapt to technical, technological, and behavioral changes is essential to provide a quality consulting service. So what are the qualities digital consultants must have? N°1 : Understand the business’ strategy The […]
29
Jun
Jun
Not sure about the definition of some digital marketing terms? Check our digital marketing dictionary. A A/B Testing: marketing action aimed at testing different website designs, email templates, with several samples of users to analyze the results and identify the best converting ones. Above the fold: in web design, it is the part of a […]