Category Archives: Web Analytics

AARRR Framework – Metrics and Growth Hacking

aarrr framework illustration

To create and grow a successful company or startup, there are several essential marketing steps to follow. One tool that can help is in that process is the AARRR framework that takes a close look at the customer’s journey through 5 key steps: Acquisition, Activation, Retention, Referral, and Revenue – hence the famous acronym. We […]

User acquisition – SEGMENT YOUR AUDIENCE!

Once upon a time, there was an app developer who invested $30,000 in the development of an app and not a penny in user acquisition. And he made billions and lived happily ever after. Sounds good right? In real life, you can invest all your money in building an app, but if you don’t have […]