Monthly Archives: September 2020

AARRR Framework – Metrics and Growth Hacking

aarrr framework illustration

To create and grow a successful company or startup, there are several essential marketing steps to follow. One tool that can help is in that process is the AARRR framework that takes a close look at the customer’s journey through 5 key steps: Acquisition, Activation, Retention, Referral, and Revenue – hence the famous acronym. We […]

Should you Monitor the Productivity of your Remote Teams with a Tracking Software ?

Having most of the workforce switching to working remotely during the pandemic has a real impact on traditional work and management practices. In many companies, most employees and managers are now experiencing 100% remote collaboration for the first time. To adapt to this new normal, multiple methods are put in place to manage teleworkers by […]

Apple Search Ads (ASA) : Boost App Store Downloads

With the increasing use of mobile apps, there’s another discipline that is quickly growing: Mobile App marketing. The number of apps available is constantly increasing, and it’s harder than ever to get your app noticed by users. But some tools can help you get more visibility and downloads. If your app is available on iOS, […]

How to Create a Successful Mobile-App Onboarding ?

Create an efficient onboarding for your app Mobile onboarding is a crucial step in getting new users to adopt and frequently use your app; that’s why it must be well thought out to fulfill its mission. Knowing that more than 20% of the people who download an app use it only once. It shows how […]